What was your greatest business or sales & marketing challenge before using Hatchbuck?
Our greatest business sales and marketing challenge was trying to get standalone technology to work together and give us better insights into how our sales and marketing activities were performing.
What solutions/tactics did you try before you started using Hatchbuck? What were the results?
Before using Hatchbuck, we were using a CRM and an email marketing platform that didn’t communicate. We were constantly exporting and updating information in both systems and still couldn’t easily segment lists and set up automation. It was frustrating and time consuming. Unfortunately, reporting took more time than actually creating and implementing campaigns.
How has an all-in-one email marketing and CRM specifically addressed your challenges?
With Hatchbuck, everything is in one place and we can easily segment our database to reach the right contacts with the right message at the right time.
What measurable results have you seen through incorporating your email marketing with CRM?
Without setting up complex excel based reports, we can see what emails are performing best, what contacts have the highest scores, and see how contacts with deals relate to the two.
What is the single biggest reason you would recommend/why you love pairing email marketing and CRM together with a product like Hatchbuck?
Hatchbuck is a game changer because you can easily look at your data and put it into action – without time consuming activities like importing and exporting contacts from one system to another, or cobbling together reports.